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When platforms provide the tools and AI does the execution, what is the agency's valuable contribution?

When the answer replaces the search result, how does a brand get discovered?

If impressions are infinite, what should advertisers value instead?

Are we investing in the most effective media—or merely the most measurable?

Is retail media building brands—or simply taxing access to shoppers?

Should brands buy creators' content, their audience or their creative judgement?

When machines buy the media, who is accountable for the decision?

Has optimisation killed the idea that people remember?

Is a smaller passionate audience more valuable than a larger passive one?

Where does mass shared attention still exist?